Logo/Brand

A logo is the main mark of a company. It should be associated with everything the company produces. It should bring instant recognition of the company. The logo is the visual roots of the company it represents, all visual marketing material such as: website, letterhead, business card, advertisement, etc… all should carry some visual elements of the logo such as color, shape, fonts used.

An effective logo will deliver the message and the essence of the business they represent with minimal means. This will drive traffic and interest to the company from new potential clients.

Logo Design Objective

1. Logo should communicate directly to its target audience
2. Anybody that glances at logo should get and idea of what company is about
3. Should be something memorable "a mark" of the company

Process

After our initial meeting with the client, we begin an in-depth research on the logos of the competition and their target audience such as: age, gender, race, social status, education level. This will give us a clear insight on the market of what is out there and what is needed for our client reach to their target audience.

Concept/Design

At this stage we begin a font study to see what best fonts will go best with the company’s name and their market. We also begin sketching in Black and White different possibilities that the logo can go.

This is presented to the client, where we will choose a direction for the logo at the client’s best interest. Now we begin to focus on a direction and begin to refine it. Usually we get other ideas from that direction that we present to the client. With the back and forth of ideas we finally settle down with the refined logo version in black and white. Were its presented to the client at a large and the smallest possible size that this logo will be legible.

When the Black and White version is approved by the client we create different color options for the logo. Once the color logo is complete we give the client a CD with the black and white, color versions large and small and several format for the client to use.

After the logo

Once your logo is established, it will be a good idea to create your stationary. We can go ahead and create for you the letterhead, envelope and business card. Other ideas can be stickers, t-shirts, and anything else you can think of. Please let us know about this ahead of time so we can give you a package deal.

Logo Design Packages

Small Business Logo Design

1. Logo Competition Research, Font Study (10-15 fonts), 3 BW sketches of possible directions
2. Redefine sketch of chosen direction, incorporate with appropriate fonts
3. Redefine logo, Color studies (3-5 color options)
4. Final Logo: Color and BW version, Large and Small sizes, burn on CD

2-4 weeks

Medium Size Company Logo Design

1. Logo Competition Research, Font Study (20-30 fonts), 5 BW sketches of possible directions
2. Redefine sketch of chosen direction, incorporate with appropriate fonts
3. Redefine logo, Color studies (5-10 color options)
4. Final Logo: Color and BW version, Large and Small sizes, burn on CD

3-5 weeks

Corporate Package Logo Design

3-5 weeks

A deposit of 50% of full project is required before beginning for projects less then $500. Projects over $500 require a 1/3 down of total amount before beginning on project.

Prices will vary depending on client’s requirements, ask us for a quote.

Got a project in mind? Contact us and we will be more then happy to give you a free quote. (310) 822-6980 or info@rapaduradesign.com